About
NG Travel Group and their country-/continent-specific platforms and advisors are experts in providing the dream to their customers. USA Tours is the website selling the American dream. You contact them and they plan the rest, to your needs and desires. From plane tickets and hotel booking, to car rental and tickets to Disney Land or 2-day trips to Yosemite. They even take care of the details if you decide to go off the beaten track.
The task
The USA Tours ordered a new digital identity and a platform, with the ability to capture the ambition of providing each guest with a unique and tailored dream-travel experience, to the American continent. In spring 2019, Dwarf was therefore tasked with developing a new digital universe for the customer, which is scalable for NG Travel Group's other travel companies. In addition, a strong admin panel was to be developed for the travel consultants, where all data is collected in one place.
My work
I was in on the project from the very first meet’n’ greet. I was in charge of a research phase, visiting prior customers, listening to their experiences and conducting a user test on the existing website. That combined with a UX review gave the insights to a new platform. I made drafts for new navigation and Information architecture and wireframed key page types and flows, while sparring with designers about look and feel, since this experience is fundamentally based on the story telling.