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Divisionsforeningen
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About
Divisionsforeningen's overall purpose was: "To create an effective framework for the development and operation of club football at the elite level in Denmark. Below, the association will contribute to maintaining and increasing the international competitiveness of Danish club football". Divionsforeningen's goal with the projects is to support the digital business development in the clubs for the benefit of partners and fans.
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The task
Dwarf's tasks, together with Divionsforeningen, were to develop a digital platform that can help all clubs in the Superliga to service fans, sponsors, and collaborators. A common backend setup where each club can choose to use pre-developed design modules or freely create its own unique user experiences for its fans and sponsors.
The CMS in now used on Brøndby IF, Randers FC, AC Horsens and more on the way.
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My work
Research / Online workshops / UX Audit / Information Architecture / Navigation / Wireframing / Page types and blocks
My task as a UX designer was to gain as much knowledge about them and their users’ wants and needs through workshops and research. I analyzed structure and navigational patterns across Danish and European football clubs, in order to create a navigation and IA in the new white label that would fit any club using the CMS. Then we wireframed all page types and blocks needed while not just keeping Divisionsforeningen and the clubs in the loop, but integrating them in the process.